Redbeard is well known for our creative product. Developing creative solutions to address your marketing challenges is what we do best. The basic notion is actually quite simple - give the audience a reason to listen, a reason to care. In our media intensive society where consumers are constantly bombarded with messaging, people are forced to filter. Our modern brains are set on autopilot, waiting for a signal that will trigger those precious synapses of cognition necessary for an idea or offer to actually be considered. Until then, it's all just noise.
Agency Sampler - Branding
Developing distinction and consistency By now, most marketing professionals understand that a company's branding encompasses a great deal more than their name and their logo. It encompasses a huge variety of conventional communication touch points and then goes on to include a bunch of less conventional and sometimes highly intangible elements.
For us, the best part of the process is the archeology of ideas - all the smart stuff you never see. Let's face it, just about any professional agency can create a functional logo. Some of the world's most recognizable logos are actually painfully basic. Think about the ones you encounter on a regular basis - Google, Coca-Cola, Jack in the Box, HBO, HP, IBM, Sony, and yes - I'm gonna say it, even Target Stores (after all - Hello... it is just a target).
SEG marketing is all about promoting "word-of-mouth". You want to reward your established advocates, nurture new ones, and create internal referral opportunities to convert prospects to members. And, since your target audience is relatively small, it's easy to justify a unique and creative execution.
Agency Sampler - Variable Data with Personalized URLs
Integrating variable data printing components and personalized URL addresses not only makes sense - it makes for impressive results. Variable printing has come a long way in a very short time. In the not so distant past, variable data printing was fairly crude with limited application - not exactly conducive to a creative execution. Now it is a whole different story - advancements in digital printing and sophisticated print server hardware and software have made Variable Data Printing (VDP) an effective and affordable tool that can significantly increase response and adoption rates.
Exploiting technology will be the bellwether for success in the future. Those who embrace it - will succeed. Period. Traditional advertising vehicles like direct mail, print advertising, outdoor, and broadcast, will always have a place in the marketing mix. But, like it or not, there is a new normal out there and the road to marketing success blazes a trail right through the heart of it. The Internet and other direct-contact media have dramatically shifted audiences away from magazines, newspapers, and television.
Wrap it up. Take what you already have to a whole level by creating a billboard style advertising message. Creating a wrap for vehicles, building, even ATM machines is a great way to use the real estate you've already got to make a huge impact. Because wraps vary is pricing they can be used for a few months to promote a specific product or service or used for years to promote your brand.
