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Case Study #10 - Relationship Success
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 A Relationship Success Story
Our relationship with First Entertainment Credit Union could appropriately be labeled a "hollywood success story". We began working with First Entertainment in 2003 - at the time, we were working project-to-project creating successful direct mail campaigns but struggling with the credit union's less than focused brand image. Everything changed in 2004 when we capitalized on an opportunity to articulate our thoughts in the form of a simple "white paper" perspective of the credit union's brand potential.
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