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Case Study #40 - Branding
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 "Bringing Service Home" Brand Overhaul
To overhaul the Mocse Credit Union brand identity to promote and reinforce the CU's heritage of community service and personal attention. Despite Mocse's success and good reputation, they had an identity crisis. The name, originally an acronym, had lost significance through mergers and growth beyond the initial member base of educators and the logo had become outdated and clumsy. Our goal was to re-vamp it without destroying their valuable brand equity. |
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